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QUALITY CONTROL

  • Our Data processing team provides Checking & Finalizing field materials … Translation, CAPI link, photos, concepts if any.
  • Selection of interviewers & Quota Distribution…. Max of two project to the Int., assure of good geographic spread, each int. get not more than 15% of project sample.
  • Briefing / Training, Planning & Execution….Main brief taking place by field manager, supervisors attending mock calls with interviewers and debrief them if needed.
  • All interviewers must accompanied at field beginning for 1 interview.
  • Sample quota maintained by supervisor to assure target districts covered on each city as well as other criteria.
  • Contact sheet maintained by interviewers and check by supervisor.
  • A minimum of 30% of each interviewer’s work is back-checked by independent QC team.
  • In case of CLT…Re-screening inside the venue prior to going to ‘hall rooms’. Each
  • Interviewers accompanied by supervisor, products codes checked by supervisor.
  • 100% scrutiny check along with quota achievement.
  • Completed screening questionnaires are available before the start of groups.
  • At least two recruiters are used to recruit each group.
*Detailed QC documents to be furnished to clients upon request
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