In order to produce exceptional value for our clients, employees and shareholders, we organize our services into main business lines, each with its own area of strength and strategies. At the same time, these segments are naturally and inextricably woven together, inspiring us to work across disciplines and geographies to deliver exceptional solutions to complex issues.

Data Acquisition

  • 100+ highly trained interviewers covering all regions
  • QPSMR and CONFIRMIT software for CAPI.
  • GPS Co-ordinates.
  • 10 venues across KSA that we recommend using covering all SEC’s for CLT studies
  • QPSMR scripting integrating with audio recording & simultaneous listening facility for CATI.
  • Random digit generation
  • systematic random sampling techniques always applied
  • Auto dialer
  • 18 Experienced Moderators with multiple backgrounds.
  • 10 Simultaneous translators.
  • 100% recorded interviews

Facilities

  • 60 tablets and 30 notebooks
  • 25 Computer Aided Interviewing machines (Our facility can conduct international studies using bilingual experienced telephonic interviewers)
  • 2 FGD rooms with observation facility on Each Jeddah and Riyadh.

DATA Processing

  • scripting, coding, data entry, data preparation, and data processing services.
  • The well-versed team in data coding, data handling and data processing with 20+ years’ experience. 
  • Specialized in different software and tools in Market Research (QPSMR, ConfirmIT, Qualtrics, Ascribe, SPSS, Quantum, etc.) 
  • Broad-based experience in the analysis of a variety of customized quantitative/qualitative methods, product categories, and sectors.