About Us

  • Alpha Field & Tab is a local market research agency that covers all regions across KSA and its head office located in Jeddah city.
  • We provide other leading market research companies, consultancies and clients in KSA in all business sectors with data collection and data processing services by expert specialists in that field as well as provide our clients with the best data collection methodologies and solutions.
  • Our team will manage your project to include all aspects of fieldwork, coding and data processing. In addition to providing field and tab for both quantitative and qualitative studies.
  • High-quality deliverables and maintaining professional standards are our priority, and commitment, transparency, and integrity represent our values.

Owners- GM

These is the team behind Alpha Field & Tab

Mohamed El Shennawy
Mohamed El ShennawyFounder - GM
With 18 years of experience in Marketing Research, Mohamed gained in-depth experience and knowledge, working on big projects for clients. Handles the high-level, day-to-day operations of a company and guides the general strategy to improve the overall business functions. Previous company: Nielsen.
Fathia Al Hassani
Fathia Al HassaniCo-Founder
With 20 years of experience in Marketing Research, Fayhia gained in-depth experience and knowledge, working on big projects for clients. Previous company: Nielsen.

QUANT PM’s

Sameh Fekry
Sameh FekrySenior Quant Field Manager
With 10 years of experience in Marketing Research in the data collection team, Sameh gained in-depth experience and knowledge, working on big projects for clients like MAF, ExxonMobil, Zain, BGS, Nissan, YouTube, Oman Post, and STC. Sameh handled projects in different countries (Egypt- Sudan- Libya- Oman- and KSA). Previous company: Ipsos.
Wafaa Samy
Wafaa SamySenior Quant Field Manager- CATI
With 14 years of experience in Marketing Research in the data collection team and a top Specialist in the TIG Industry, I have a big Journey with the key accounts of TIG companies (STC& Zain& Mobily). Handled big accounts ( P&G, Nestle, Almarai, PEPSI, Panda, Ministry of Sports Ministry of Finance, and Saudi Post). Wafaa handled projects in different countries (Egypt- UAE- and KSA). Previous Company: Nielsen.
Ahmed Selim
Ahmed SelimOperations Director
With 18 years of experience in Marketing Research, Ahmed gained in-depth understanding and knowledge, working on big projects for clients. Handles the day-to-day operations for CATI and CAPI projects with the PMs. Previous companies: Ipsos and Nielsen.

QUANT Supervisors

Salah Haiba
Salah Haiba
With 8 years of experience in Marketing Research in the data collection team, Salah gained in-depth experience and knowledge, working on big projects in both sides qualitative and quantitative. Previous companies: Nielsen and Kantar.
Mahmoud Khalil
Mahmoud Khalil
With 15 years of experience in Marketing Research in the data collection team, Mahmoud gained in-depth experience and knowledge, working on big projects in both sides qualitative and quantitative. Previous Company: Nielsen.
Wail Hassanin
Wail Hassanin
With 6 years of experience in Marketing Research in the data collection team, Wail gained in-depth experience and knowledge, working on big projects in both sides qualitative and quantitative. Previous company: Nielsen.
Malika Mohamed
Malika Mohamed
With 6 years of experience in CATI interviews, Malika gained in-depth experience and knowledge, working on big projects in CATI.

Quality Control Team

Nadia Najeeb
Nadia Najeeb
With 4 yea years of experience in Marketing Research in the Quality control team, Nadia gained in-depth experience in Quality control for CATI and CAPI Projects
Amal Hasan
Amal Hasan
With 4 yea years of experience in Marketing Research in the Quality control team, Amal gained in-depth experience in Quality control for CATI and CAPI Projects
Fatma Hasan
Fatma Hasan
With 10 years of experience in Marketing Research in the Quality control team, Fatmah gained in-depth experience in Quality control for CATI and CAPI Projects Previous company: Nielsen

Qual Team

Afnan Abdullah
Afnan Abdullah
Handled Projects Like Qiddiya, Saudi Automobile & Motorcycle Federation, Saudi Post, Diriyah, P&G, Nestle, PepsiCo, Unilever, National Water Company, Ministry of Tourism, Mondelez, Ministry of Culture, Al Madinah region development authority, National Center for Palms and Dates. Handled numerous sessions between 1500 to 2000 groups In addition to IDI, IHV, SA, Online Community, and Pre-task, all sessions included local and International studies.
Lamar Salem
Lamar Salem
Handled Projects Like P&G, Diriyah, Henkel, Nestle, Twinings, Mondelez, and American Express. Handled numerous of sessions between 1000 to 1500 groups In addition to IDI, IHV, SA, Online Community, Pre-task.
Shimaa Shennawy
Shimaa Shennawy
Handled Projects Like P&G, Henkel, Nestle , Mondelez. Handled numerous sessions between 1000 and 1500 groups in addition to IDI, IHV, SA, Online Community, and Pre-task.

Data Processing Team

- Our Data processing team provides scripting, coding, data entry, data preparation and data processing services. - Well-versed team in data coding, data handling, and data processing with 25+ years experience. - Specialized in different software and tools in Market Research (SuveyToGO (STG), QPSMR, ConfirmIT, Qualtrics, Ascribe, SPSS, Quantum etc) - Broad-based experience in the analysis of a variety of customized quantitative/qualitative methods, product categories, and sectors.

Rafeeque Kalayath
Rafeeque KalayathGeneral Accountant
Rafeeque has almost 25 years of experience in Market Research Industry. In 1997 Started in Nielsen as a Data Processing Executive. From 2007-2020 he was leading Data Processing team in Nielsen KSA. From 2021 he is leading Alpha Data Processing Team. Broad-based experience in the analysis of a variety of customized quantitative research methods & product categories. Product & concept development. Communication testing/ tracking. FMCG. Telecom. Automotive. Travel & tourism research. Well experienced in People & Project management/coordination. Rafeeque is a Postgraduate Diploma holder in Computer Applications.

Accounting and HR

Mohamed Hussien
Mohamed HussienGeneral Accountant
Joined Alpha ft in July 2024 with nine years of experience in finance and accounting.
Ahmed Basondwah
Ahmed BasondwahHR Manager
With 5 yea years of experience in Human resources, Ahmed gained in-depth experience in this field. Support departments in developing and delivering strategic HR plans that fit with the overall business direction. Plan, monitor, and appraise HR activities by scheduling management conferences, resolving employee grievances, training managers in how to coach and discipline, and counseling employees and supervisors.