Alpha Field & Tab Market Research & Data Intelligence Across Saudi Arabia
Empowering global consultancies, agencies, and enterprise leaders with precise field data and advanced analytical processing.
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Surveys Processed
- Full coverage across all 13 provinces of the Kingdom of Saudi Arabia.
- ISO-aligned quality control and localized panel access.
- End-to-end data collection, from field sampling to final tabulation.
- Comprehensive Fieldwork Coverage: Deploying experienced field teams across primary, secondary, and remote regions within KSA for quantitative and qualitative research.
- Advanced Data Processing: Transforming raw field data into actionable datasets through rigorous validation, coding, scripting, and cross-tabulation.
- Tailored Research Frameworks: Offering custom methodologies including Computer-Assisted Personal Interviewing (CAPI), Computer-Assisted Telephone Interviewing (CATI), Focus Group Discussions (FGDs), and Mystery Shopping.
- Local Panel Access: Leveraging the proprietary Alpha Panel to reach verified consumer and B2B demographics across diverse industries.
By combining deep local insight with rigorous quality assurance protocols, Alpha Field & Tab delivers the operational foundation required to build resilient, data-driven business strategies in the Saudi market. Whether executing nationwide surveys or specialized sector inquiries, we ensure your strategic decisions are grounded in accurate, real-world data.
I don’t know how to thank you. You are a very diligent person who cares about your work and always wants everything to be excellent. I always trust you and your work. Thank you for your constant efforts and dedication; this is one of the main reasons why the whole team wants to work with you.
I know that all this success is behind Fathia😊 Thank you, Alpha team. You are our partner😊
Rania Hazem - KANTAR Head of MENA Qualitative PM, MENA- B2B Lead - Quantitative, Egypt
We want to send you a big thank you for the outstanding job you’ve done across P&G, extra, and Solo. Managing multiple complex projects is never easy, but you made it feel effortless.
Your dedication, flexibility, and readiness to go the extra mile truly set you apart. Time and again, you’ve shown that you are not just a vendor: you are a true partner to us, one we can always count on.
Your hard work and commitment have had a huge impact on the success of these projects, and we’re so grateful to have you by our side.
Sincerely,
Yasmin Mohamed - AWE researchCountry Lead KSA
I would like to inform you that the Global visit we worked on was a huge success. I would like to sincerely thank you all for the hard work and diligence self-motivation, without which it would not have been possible. The success of this project has given us a competitive edge in the market.
Special thanks to AFNAN ABDULLAH for the hard work and dedication and there no enough word to describe you ya Afnan, thank you again 😊
Baker Qassem - KANTARSenior Project Management Executive Client Management
I wanted to thank you for the great work you have done. Your dedication and effort in organizing everything and completing requirement ( sharing profile, uploading audios, sharing transcripts. etc.) without needing to be asked is truly appreciated. You have shown great responsibility and attention to detail, and your work has made a big difference.
This always happens in every project,
Really appreciated
Maha Abdullah - KANTARSenior Project Management Executive Client Management
I would really like to thank you so much for your efforts and support. Without you and your team, the project would not have been completed successfully.
The entire team is truly grateful for everything you do.
Looking forward to achieving Wave 2 with the same level of success.
Thank you once again
Yasmin Mohamed - AWECountry Lead KSA
Thank you so much for your usual support and your promptness.
Peter Magdy - AWEAssociate Project Manager
Thank you Wafaa for all efforts on delivering this study!
George Khalaf - firmenichSenior Consumer Insight Manager, CF, ME
Thanks for your support and flexibility throughout the project, much appreciated!
Amira Abdullah - AWEAssociate Project Manager
I would like to thank you for all the effort and prompt responses you show during the FW.
All things went smoothly, please thank on my behalf your team as well 😊
Sally Khalil - KANTARGlobal Delivery Center Egypt
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