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Advanced Fieldwork Infrastructure & Technical Analytical Capabilities

Alpha Field & Tab maintains the physical infrastructure, digital technologies, and operational workforce required to execute complex market research projects across all 13 provinces of Saudi Arabia. From dedicated Focus Group Discussion (FGD) facilities in key metro centers to enterprise-grade data processing and CAPI software engines, our technical capabilities ensure end-to-end quality control, statistical accuracy, and rapid project turnaround for global agencies and consultancies.

Advanced Fieldwork Infrastructure & Technical Analytical Capabilities

Operational Capabilities & Technical Infrastructure

Trained Field Interviewers

Field Intelligence & Intercept Workforce

  • 100+ Trained Field Interviewers: A fully mobilized, bilingual field force operating across all primary, secondary, and remote regions of Saudi Arabia.
  • 10 Strategic CLT Venues: Pre-screened, fully equipped facilities strategically located across KSA to cover all Socio-Economic Classes (SECs) for Central Location Testing, sensory trials, and product evaluations.
  • Hardware Fleet: Deployed operational inventory including 60 dedicated CAPI tablets, 30 secure field notebooks, and mobile data units for real-time field reporting.

CATI & Telephone Survey Systems

  • 25 Computer-Aided Interviewing (CAI) Workstations: Fully equipped telephone research center capable of executing multi-region and international studies.
  • Bilingual Telephone Interviewers: Staffed with experienced, highly trained interviewers proficient in native Arabic dialects and English.
  • Dialing & Telephony Management: Powered by integrated auto-dialer systems with automated Random Digit Dialing (RDD) and systematic random sampling algorithms to guarantee sample representativeness.
  • Live Monitoring Capabilities: Scripting platforms featuring real-time audio recording, quality control monitoring, and simultaneous supervisor listening functionality.

Qualitative Facilities & Field Leadership

  • Dedicated Focus Group Facilities: Specialized FGD suites featuring state-of-the-art viewing facilities, one-way mirrors, and live observation infrastructure located in Jeddah and Riyadh.
  • 18 Senior Moderators: Experienced qualitative moderators with multidisciplinary industry backgrounds qualified across complex B2B, consumer, and socio-economic topics.
  • 10 Simultaneous Translators: Professional linguistic specialists providing real-time interpretation and translation services for client viewing rooms and multi-language projects.
  • 100% Session Recording: Complete audio and video archival for all qualitative interactions, in-depth interviews, and focus groups.

Data Processing, Scripting & Technical Analytics

  • Enterprise Scripting Platforms: Powered by industry-standard platforms including QPSMR and Confirmit (Forsta), featuring integrated GPS coordinate tracking, timestamps, and active metadata capture for CAPI/CATI studies.
  • Data Processing Leadership: Managed by an elite technical team with over 20 years of dedicated experience in custom data coding, dataset cleaning, complex multi-variable logic, and cross-tabulation.
  • Technical Output Formats: Full-service capabilities covering questionnaire scripting, verbatim coding, dual data entry, data preparation, and export into all major analytical file formats (SPSS, ASCII, Excel, CSV).
Data Processing, Scripting