Commitment
Delivering robust field operations on schedule, regardless of scope or regional complexity.
Comprehensive Fieldwork Management & End-to-End Data Processing
Local Expertise, Global Standards across the Kingdom of Saudi Arabia
Who We Are
Saudi Arabia's market research & data intelligence partner
Headquartered in Jeddah, Alpha Field & Tab is a premier Saudi Arabian market research and data intelligence partner. We provide full-scope fieldwork execution, data collection, and analytical processing for international research agencies, management consultancies, public entities, and enterprise brands across all 13 provinces of KSA.
We manage the entire operational lifecycle of quantitative and qualitative research studies — from complex field logistics and multi-channel data gathering to advanced coding, scripting, and cross-tabulation.
Jeddah, KSA
Headquarters
0/13
Provinces Covered
End-to-End
Study Lifecycle Managed
// How a study moves through Alpha Field & Tab
1
Field Logistics
Planning and coordinating operations across regions.
2
Data Gathering
Multi-channel collection in the field.
3
Coding & Scripting
Structuring raw responses for analysis.
4
Cross-Tabulation
Delivering decision-ready output.
How We Operate
Core Values & Professional Standards
The principles that govern every engagement Alpha Field & Tab runs — from the first respondent contact to the final delivered dataset.
Integrity & Transparency
Adhering to strict data collection protocols with open audit trails across every study phase.
Quality Assurance
Maintaining rigorous international market research standards to ensure accurate, decision-ready data.
Owners- GM
These is the team behind Alpha Field & Tab
Mohamed El Shennawy
Founder - GM
With 18 years of experience in Marketing Research, Mohamed gained in-depth experience and knowledge, working on big projects for clients. Handles the high-level, day-to-day operations of a company and guides the general strategy to improve the overall business functions. Previous company: Nielsen.
Fathia Al Hassani
Co-Founder
With 20 years of experience in Marketing Research, Fayhia gained in-depth experience and knowledge, working on big projects for clients. Previous company: Nielsen.
QUANT PM’s
Sameh Fekry
Senior Quant Field Manager
With 10 years of experience in Marketing Research in the data collection team, Sameh gained in-depth experience and knowledge, working on big projects for clients like MAF, ExxonMobil, Zain, BGS, Nissan, YouTube, Oman Post, and STC. Sameh handled projects in different countries (Egypt- Sudan- Libya- Oman- and KSA). Previous company: Ipsos.
Wafaa Samy
Senior Quant Field Manager- CATI
With 14 years of experience in Marketing Research in the data collection team and a top Specialist in the TIG Industry, I have a big Journey with the key accounts of TIG companies (STC& Zain& Mobily). Handled big accounts ( P&G, Nestle, Almarai, PEPSI, Panda, Ministry of Sports Ministry of Finance, and Saudi Post). Wafaa handled projects in different countries (Egypt- UAE- and KSA). Previous Company: Nielsen.
Ahmed Selim
Operations Director
With 18 years of experience in Marketing Research, Ahmed gained in-depth understanding and knowledge, working on big projects for clients. Handles the day-to-day operations for CATI and CAPI projects with the PMs. Previous companies: Ipsos and Nielsen.
QUANT Supervisors
Salah Haiba
With 8 years of experience in Marketing Research in the data collection team, Salah gained in-depth experience and knowledge, working on big projects in both sides qualitative and quantitative. Previous companies: Nielsen and Kantar.
Mahmoud Khalil
With 15 years of experience in Marketing Research in the data collection team, Mahmoud gained in-depth experience and knowledge, working on big projects in both sides qualitative and quantitative. Previous Company: Nielsen.
Wail Hassanin
With 6 years of experience in Marketing Research in the data collection team, Wail gained in-depth experience and knowledge, working on big projects in both sides qualitative and quantitative. Previous company: Nielsen.
Malika Mohamed
With 6 years of experience in CATI interviews, Malika gained in-depth experience and knowledge, working on big projects in CATI.
Quality Control Team
Nadia Najeeb
With 4 yea years of experience in Marketing Research in the Quality control team, Nadia gained in-depth experience in Quality control for CATI and CAPI Project
Amal Hasan
With 4 yea years of experience in Marketing Research in the Quality control team, Amal gained in-depth experience in Quality control for CATI and CAPI Projects
Fatma Hasan
With 10 years of experience in Marketing Research in the Quality control team, Fatmah gained in-depth experience in Quality control for CATI and CAPI Projects Previous company: Nielsen
Qual Team
Afnan Abdullah
Handled Projects Like Qiddiya, Saudi Automobile & Motorcycle Federation, Saudi Post, Diriyah, P&G, Nestle, PepsiCo, Unilever, National Water Company, Ministry of Tourism, Mondelez, Ministry of Culture, Al Madinah region development authority, National Center for Palms and Dates. Handled numerous sessions between 1500 to 2000 groups In addition to IDI, IHV, SA, Online Community, and Pre-task, all sessions included local and International studies.
Lamar Salem
Handled Projects Like P&G, Diriyah, Henkel, Nestle, Twinings, Mondelez, and American Express. Handled numerous of sessions between 1000 to 1500 groups In addition to IDI, IHV, SA, Online Community, Pre-task.
Shimaa Shennawy
Handled Projects Like P&G, Henkel, Nestle , Mondelez. Handled numerous sessions between 1000 and 1500 groups in addition to IDI, IHV, SA, Online Community, and Pre-task.
Data Processing Team
– Our Data processing team provides scripting, coding, data entry, data preparation and data processing services. – Well-versed team in data coding, data handling, and data processing with 25+ years experience. – Specialized in different software and tools in Market Research (SuveyToGO (STG), QPSMR, ConfirmIT, Qualtrics, Ascribe, SPSS, Quantum etc) – Broad-based experience in the analysis of a variety of customized quantitative/qualitative methods, product categories, and sectors.
Rafeeque Kalayath
General Accountant
Rafeeque has almost 25 years of experience in Market Research Industry. In 1997 Started in Nielsen as a Data Processing Executive. From 2007-2020 he was leading Data Processing team in Nielsen KSA. From 2021 he is leading Alpha Data Processing Team. Broad-based experience in the analysis of a variety of customized quantitative research methods & product categories. Product & concept development. Communication testing/ tracking. FMCG. Telecom. Automotive. Travel & tourism research. Well experienced in People & Project management/coordination. Rafeeque is a Postgraduate Diploma holder in Computer Applications.
Accounting and HR
Mohamed Hussien
General Accountant
Joined Alpha ft in July 2024 with nine years of experience in finance and accounting.
Ahmed Basondwah
HR Manager
With 5 yea years of experience in Human resources, Ahmed gained in-depth experience in this field. Support departments in developing and delivering strategic HR plans that fit with the overall business direction. Plan, monitor, and appraise HR activities by scheduling management conferences, resolving employee grievances, training managers in how to coach and discipline, and counseling employees and supervisors.
